The IMPACT Award

• Public Nominations: October 2023
• Nominee Selection: November, 2023
• Winner Campaign Run: December, January, February 2023

The GRANT Award

• Public Nominations: January 2024
• Nominee Selection: February 2024
• Winner Campaign Run: March, April, May 2024

The winner will be chosen by an advisory board based on the company’s background, purpose, and impact on the community.

There is NO COST to nominate your favorite organization. However, the winner will be required to have a marketing budget or an active Google Nonprofits account.

The winner will receive a complimentary 90-day Google Search Advertising Campaign from Ten26 Media. A value of $4,500.

Strategy Development, Build, and Activation (30 days)

We will meet with the organization to better understand its target market, immediate business objectives, and desired advertising goals. Then, we will set up and launch the most cost-effective digital advertising strategy possible within budget. Our team will design the campaign, ad sets, ads, manage bids, and use audience details to target people who match their ideal customer profile, generating measurable results.

Management, Optimization, and Reporting (60 days)

After putting the digital advertising strategy into action, our team will utilize analytics data to track its performance and identify potential improvement areas. Then, we will use these insights to make the campaigns even more effective and deliver a status report to the team monthly for the entirety of the optimization period.

IMPACT – Yes. We recommend a minimum of $1,000 a month budget.

GRANT – No, but you do need an active Google for Nonprofits and Ad Grant accounts.

Since we handle the majority of the work, we only request the winner join us for One (1) Kickoff Call and One (1) Strategy Review Meeting. After that, we can determine a meeting cadence that works best for the organization.

Absolutely!

B Corp Certified Organizations

Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab is unique in its ability to measure a company’s entire social and environmental impact.

B Lab is a nonprofit network transforming the global economy to benefit all people, communities, and the planet. Building on our standards and certification process, their network leads economic systems change to support its collective vision of an inclusive, equitable, and regenerative economy.

No, the organization will be responsible for providing an advertising budget for the campaign (60-day period).

To request a Google for Nonprofits account, you must be a nonprofit charitable organization in good standing and meet the full eligibility requirements in your country.

Please note that some types of organizations are not eligible and will not be verified. Please confirm your organization is:

• Not a governmental entity or organization
• Not a hospital or healthcare organization
• Not a school, academic institution, or university (Google for Education offers a separate program for schools)

Google Grants, a program by Google, provides eligible non-profits with a generous advertising budget to promote their cause on the Google Ads platform. This grant can provide eligible non-profit organizations with up to $10,000 monthly in free advertising on Google Ads.

Your organization must hold valid charity status in your country. See eligibility requirements and apply for Google for Nonprofits. Watch this step-by-step video to understand the application process end-to-end.

No, the organization will be responsible for providing an advertising budget for the campaign (60-day period) via Google for Nonprofits.